Director of Membership and Communications

Florida Physical Therapy Association is a dynamic and mission-driven professional organization dedicated to advocating and being the resource for the physical therapy profession in Florida. With a strong community of 6000+ members across Florida, we promote excellence, knowledge-sharing, and advocacy in physical therapy.

The Director of Membership and Communications is a strategic leader responsible for developing and executing comprehensive membership engagement and communications strategies. This position plays a critical role in growing membership, increasing member value and retention, and elevating the associations visibility and brand across all platforms.

Primary Responsibilities include:

Membership Strategy & Engagement

• Develop and lead membership recruitment, engagement, and retention strategies.
• Oversee the member journey from onboarding to renewal to ensure a high-quality member experience.
• Manage and optimize the membership database (AMS/CRM) to ensure data integrity and actionable reporting.
• Conduct regular member satisfaction surveys and analyze feedback to inform strategic decisions.
• Identify and implement new member benefits in collaboration with other areas of the association.

Communications & Marketing

• Create and execute a multi-channel communications strategy, including email, social media, website, newsletters, press releases, and promotional campaigns.
• Oversee the content, tone, and consistency of all association communications and branding.
• Lead development of marketing campaigns for events, programs, and publications.
• Manage the design, production, and distribution of promotional and informational materials.
• Collaborate with team members to support advocacy and public relations efforts.

Qualifications

• Bachelors degree in communications, marketing, public relations, nonprofit management, or a related field.
• 2-3 years of experience in membership management, marketing, or communications, preferably in a nonprofit or association setting.
• Demonstrated success in growing membership and increasing engagement.
• Exceptional writing, editing, and verbal communication skills.
• Proficiency with association management systems (AMS), Microsoft Office, email marketing tools, and social media platforms.
• Strategic thinker with strong analytical and project management skills.
• Proven ability to manage multiple priorities, and deliver results.