Director of Brand & Creative Strategy

Director of Brand & Creative Strategy

The Director of Brand & Creative Strategy is responsible for shaping and executing the creative vision and brand identity of the organization across all channels and touchpoints. This strategic leadership role oversees graphic design, advertising creative, public relations, video production, social media, and content development. A critical focus of the role includes supporting the companys accelerated growth strategy through the development and deployment of compelling creative campaigns that drive awareness and engagement for new clinic openings across expanding markets. The ideal candidate blends high-level creative direction with a deep understanding of healthcare marketing, patient education, and community engagement.

Who We Are:

JAG Physical Therapys care-first model of rehabilitation may be the change you are looking for! JAG Physical Therapy, a comprehensive outpatient, orthopedic physical therapy company with 150 facilities throughout Pennsylvania, New Jersey, and New York, is seeking compassionate and motivated individuals to join our winning team! JAG has been honored by the areas top publications as the best in the business based on growth and outcomes and is considered the Gold Standard for physical therapy care by the Metro areas largest healthcare systems and insurance providers.

What Youll Love About Us:

• Competitive pay
• Health, Dental, & Vision Benefits
• HSA Options including dependent care, medical, and commuter benefits
• $10,000.00 Term Life Insurance benefit at NO cost to employees
• up to 3 weeks PTO
• 401(k) with company match
• Yearly review for growth opportunities
• Tuition discounts for employees and their families
• TicketsAtWork and LifeMart company perks
• Our workplace fosters a close-knit and supportive environment where individuals genuinely care for and uplift one another, creating a strong sense of unity and camaraderie

What Youll Need:

• Bachelors degree in Marketing, Communications, Design, or related field (Masters preferred).
• 5-7 years of experience in creative leadership roles, with proven success in healthcare, wellness, or multi-location consumer brands.
• Strong background in brand development, campaign management, and video production oversight.
• Experience launching new locations or supporting growth-phase companies is strongly preferred.
• Proficiency in Adobe Creative Suite, project management tools (Asana), CRM (HubSpot) and video production software (Premiere, Final Cut, or similar).
• Excellent communication and leadership skills with the ability to translate strategy into clear creative direction.

What Youll Do:

Creative & Brand Leadership:

• Own the development and stewardship of the companys brand identity, ensuring consistency in voice, visuals, and tone across all platforms and materials.
• Lead and inspire a cross-functional creative team including graphic designer, content creators, videographers, copywriters, and social media staff.
• Manage all internal and external creative resources, vendors, and agency relationships.

Clinic Growth & Launch Strategy:

• Develop creative marketing toolkits for all new clinic openings, including grand opening announcements, localized advertising, social media campaigns, email marketing, signage, and community outreach materials.
• Partner with the business development, clinical operations, and internal marketing teams to ensure all creative elements align with clinic-specific strategies and timelines.
• Oversee the creative production of opening events, ribbon cuttings, and launch campaigns across digital and traditional media.

Video & Educational Content Creation:

• Lead the development of branded video content for use across social, web, clinic screens, paid advertising, and emailranging from promotional videos to patient testimonials to provider spotlights.
• Oversee scripting, creative direction, and production of all video projects in alignment with HIPAA and brand standards.
• Collaborate with clinical teams to create engaging patient education content (e.g., injury prevention tips, exercise tutorials, seasonal health tips) across various formats: infographics, short-form video, blog articles, and animated content.

Messaging & Channel Oversight:

• Direct the strategy and development of all advertising, PR, and social media messagingensuring alignment with brand goals and audience segmentation.
• Manage and evolve the corporate content calendar to reflect business objectives, seasonal opportunities, and community health initiatives.

Collaboration & Strategy:

• Work closely with senior leadership and cross-departmental teams to ensure creative strategies support broader business goals including patient volume growth, physician referrals, and payer relations.
• Analyze market trends, consumer behavior, and creative performance metrics to refine strategies and drive innovation.

Important Disclaimer Notice:

The above statements are only intended to represent the essential job functions and general nature of the work being performed and are not exhaustive of the tasks that an Employee may be required to perform. The employer reserves the right to revise this job description at any time and to require Employees to perform other tasks as circumstances or conditions of its business, competitive considerations, or the work environment change. This job description is not a guarantee of employment. What youll love about us section is based on full time employment with the company and is not guaranteed based on employment type.

• Enthusiastic: Shows intense and eager enjoyment and interest
• Leader: Inspires teammates to follow them
• Innovative: Consistently introduces new ideas and demonstrates original thinking
• Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well

• Self-Starter: Inspired to perform without outside help
• Entrepreneurial Spirit: Inspired to perform well by an ability to drive new ventures within the business
• Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.